Privacy Policy

Privacy Notice

This Privacy Notice is effective as of: 3/10/2025

This Privacy Notice was last modified as of:  3/19/2025


This Privacy Notice (“Privacy Notice”) applies to personal information Coral Reefer, LLC (collectively, “Coral Reefer,” “we,” “us,” or “our”) collects on this website. This Privacy Notice also covers choices related to your personal information. 

Personal Information We Collect

We collect personal information about you in different ways. For example, we collect personal information:

  • Information you provide voluntarily provide. This includes when you provide us with your contact information or other information in the text field of our “Contact Us” form. 
  • Information we may generate or collect automatically. This includes through cookies, server logs, or other tools on our website. 
  • Information we receive from other sources. These can include our affiliates, vendors, social media, publicly available sources, and other companies. 

The following are a few examples of our collection: 

  • Contact Information, such as your first and last name, email address, address, and phone number.
  • Device and Internet Browsing Information, including information about your browsing activity, IP address, unique device identifiers, cookie identifiers, device and browser settings and information, and Internet service provider information. We may also collect information about when and how you access and use our websites and applications, such as the date and time of your visit or use, the websites visited before and after visiting our websites, how you navigate and what you search for on the websites or apps, the pages visited on the websites, the types of content you interact with, and the frequency and durations of your activities.

  • Any other information you may voluntarily choose to provide to us.

How We Use Personal Information

We use personal information for a variety of business and commercial purposes, including to conduct our business, and for purposes that may be disclosed to you at the time you provide your personal information. We know transparency is important so below is more information about examples of how we may use your personal information: 

  • Conduct analytics.
  • Connect with you (e.g., addressing your requests, inquiries, issues, or feedback). 
  • Enforce our policies and agreements.
  • Comply with legal or regulatory obligations. 
  • Establish or exercise our rights 
  • Defend against legal claims.
  • Manage our relationships.
  • Send newsletters or promotional content (as described below under Contact Information).
  • For other reasons as permitted by law.

The sections above describe our main purposes in collecting your personal information, but often we have multiple purposes. 

How We Disclose Personal Information

In addition to the specific situations discussed elsewhere in this Privacy Notice we may disclose any of the personal information  we collect to the third parties described below, in the following situations: 

  • Affiliates, Licensees, and Acquisitions. We may share personal information with our affiliates (e.g., parent company, sister companies, subsidiaries, joint ventures, or other companies under common control). We may also share with our licensees who sell products under the ‘Coral Reefer’ brand. If a company acquires or enters negotiations to acquire, our company, business, or assets, we may share personal information with that company. 
  • With Law Enforcement or As Needed for Litigation. We may share personal information to cooperate with law enforcement, participate in a legal process, or for legal compliance. We may share your personal information to establish or exercise our rights, to defend against legal claims, to investigate, prevent, or act on possible illegal activities, threats to safety of person or property, or a violation of our policies. 
  • Service Providers. We may share your personal information with service providers. Service providers may help us to run our website, provide technical support, and more.
  • Professional Services. We may share personal information with our professional service providers, such as auditors or lawyers.
  • Other Disclosures as permitted by law. We may share your personal information with third parties as permitted by law. 

How We Protect and Retain Personal Information

No method of internet transmission or electronic storage is fully secure. While we use reasonable efforts to protect personal information, we cannot guarantee its security. If we are required to inform you about a security incident, we will do so electronically, in writing, or by phone, as the law permits.

We keep your personal information for only as long as necessary to fulfil the purposes in this Privacy Notice unless a longer retention period is required or permitted by law. This includes the purposes of satisfying legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information. We also weigh the potential risk of harm from unauthorized use or disclosure of the personal information, the purposes for which we obtained the personal information and whether we can meet those purposes through other means, as well as applicable legal requirements.

Third-Party Applications/Websites

To operate our services and provide you with the products and services we believe may be of interest to you, we provide links to websites and other third-party content or services that we do not own or operate, including websites that use the “Coral Reefer” name and other trademarks owned by Coral Reefer but that are controlled and managed by Coral Reefer licensees. These links are not an endorsement of, or representation that we are affiliated with, any  We have no control over the privacy practices of websites or services we do not own. For details about such third parties’ privacy practices, including their cookies, pixel tags, or similar tracking technologies, see their privacy notices.

Changes To This Privacy Notice

We may change our Privacy Notice and privacy practices.  New notices will be published on our website, so please make sure to check the website for updates from time to time.  If changes are material, the Privacy Notice that was in place when you submitted personal information to us will generally govern that personal information unless you consent to the new Privacy Notice. Our Privacy Notice shows “effective” and “last updated” dates above. The effective date is the date the current version took effect. The last updated date is the date the current version was last substantively changed. 

Contact Information

If you have questions, comments, or complaints on our privacy practices, or if you need to access this Privacy Notice in a different form due to a disability, please contact us at [email protected]. We will try to address your requests and provide you with additional privacy-related information. 

You may provide us with your email address to allow us to send newsletters, surveys, offers, or other promotional content. You can stop receiving such emails by following the unsubscribe instructions at the bottom of those emails. If you choose not to receive such emails, we may still send you service-related communications.